Working with creative agency Bowling, I played a key role in the rebranding of Mort Subite, an iconic Belgian beer. This extensive project emphasized the brand's deep heritage, prominently featuring retro illustrations and the reintroduction of its historical wordmark.
A critical design element was the application of bold and vibrant colors to effectively distinguish between the different beer varieties.
My design efforts covered a wide array of brand materials, including beer bottle labels, packaging, billboards, beer glasses, and serving trays, ensuring a consistent, distinctive, and appealing brand experience.